A Checklist for Watching Negative Political Ads

When it comes to those negative ads, there are certain things that give away the falsehood so often employed in such situations. Here are just a few.

If there are unflattering pictures of the candidate, you can bet someone sat with an editing machine and purposely found bad photos of the candidate. That applies to your least and best favorite candidate’s ads. It is especially true if the ad is in slow motion.

If the candidate is heard speaking, you can bet that same editor sat with sound clips and took all kinds of things out of context. This one is especially true if the same sound bite is repeated often within thirty seconds.

If a candidate is blamed for some failed law or program, you can bet there are many others involved. It takes a legislature and executive branch to bring about all laws, successful and otherwise. To blame or give credit to one person just doesn’t follow in our system. No one person has that much command…. Have you ever met anyone who did? Same thing goes if the candidate is characterized as being blindly selfish.

If a candidate is connected with another candidate or well-known politician, you can pretty much bet there’s a whole more to it than is being said. This is similar to the last paragraph. No one or two people have that much influence that gets followed blindly. Again, do you know anyone who does have such pull?

I would be willing to be that you can see all four examples above in one single ad about one single candidate – and I don’t care what party they represent. Negative ads are manipulative. We should ignore them. We have lost too many good candidates because we have allowed ourselves to be sucked into such baloney.

Bottom line: Check out what the candidates have to offer, what their positions are. Read their literature. Watch their own TV ads, if you can find them among the negativity out there.

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